Production is what drives a business to succeed in today’s world. Without production, we do not have profits. However, there are two important things businesses must get right before production leads to profits. Without safety, profits will disappear due to fines, fees, downtime and injuries. Without quality of work, profits will disappear because of warranty repairs, work that has to be redone and increased material costs. The real hit to a company or work group that does not put safety and quality of work ahead of production is the adverse impact on image, brand and reputation. In business, as in life, perception is reality. A reputation is easily damaged and difficult to repair.